Samu Karjalainen Material &
Immaterial designer

Driven by curiosity and attention to detail. I solve complex product problems and shape them into clear, functional, and visually refined solutions.

Samu Karjalainen
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S-SERIES
← →
Design Excellence

Triple Crown Winner

The first tractor in history to secure the world's three most prestigious design awards.

I'm an industrial designer, although that doesn't cover everything I do.

Over the years, I've designed physical products, user interfaces, icons, graphics and 3D visualizations. At Valtra, much of my work has revolved around tractors and the many different ways people interact with them.

I'm curious about how things work. I enjoy digging into the details, learning things I didn't know yesterday and figuring out how to make something better.

I especially like projects where the problem hasn't been fully figured out yet.

Samu Karjalainen

Beyond Design

Away from work, you'll usually find me exploring new interests, training, or making something just for the fun of it.

Case Study
Case Study

Valtra Smart Display

Overview

The primary driving display for Valtra’s 5th generation tractors, replacing the traditional instrument cluster with a clearer, glance-based interface positioned on the right-hand A-pillar.

My Contribution

Led the visual and interaction design of the Smart Display experience, including UX architecture, UI systems, customer validation, embedded graphics, and high-fidelity 3D visualization.

Outcome

Delivered a production-ready driving HMI used across Valtra's latest tractor platforms. The project contributed to multiple internationally recognized design awards, including Red Dot Best of the Best, iF Design Award, and Good Design Award.

Valtra Smart Display Interface

Selected work

Photorealistic render of a Valtra S Series tractor in a studio lighting setup.

3D Visual Assets

Product visualization from 3D modelling and materials to lighting, rendering, and interactive interface graphics.

Product Visualization
Technical grease point diagram with standardized safety symbols.

Technical Graphics

Technical illustrations, safety decals, and standardized visual communication systems for product documentation.

Information Design
Valtra SmartTouch armrest with HMI user interface and custom iconography.

In-Cab Interfaces

Interface and interaction design for tractor control systems, bringing together complex functionality, intuitive workflows, and clear visual communication.

UI & HMI Design

Honours & Recognition

Award winner pages and announcements, for products I contributed to at Valtra.

Valtra's Industrial Design & UX team receiving the Red Dot: Best of the Best award at the Red Dot Gala 2025 in Essen.